About Us

Leanna Yvette is the powerhouse behind The Candid Mama Shop, a brand that celebrates the realness and raw beauty of motherhood. As a mom, wife, active-duty soldier, and entrepreneur, she juggles a whirlwind of responsibilities, each one contributing to the success of her brand. Leanna’s journey has been shaped by the chaos, unpredictability, and triumphs that come with motherhood—because, let’s be honest, it’s not always neat or easy.

Her love for comfort and boldness in the midst of the beautifully messy realities of parenting inspired her to create a brand that speaks to moms everywhere. The Candid Mama Shop is all about embracing the candid moments—the spills, the sleepless nights, the laughter, and everything in between—while staying comfortable and confident. Leanna knows firsthand that motherhood isn’t just a role, it’s a lifestyle, and she wanted to build something that reflects that truth.

With a deep pride in motherhood and a strong belief in the power of community, Leanna has built a lifestyle brand that connects moms all over the world. She’s passionate about creating products that help moms feel empowered and seen, even when life gets chaotic. Through The Candid Mama Shop, Leanna’s mission is to remind mothers that they don’t have to be perfect—they just have to be authentic and true to themselves.